About Us
Primenove is an Italian family-run company born in Pescara back in 2012 from the vision of Rocco Paolo Catena and his sons Alessandra and Andrea.

In Primenove we believe in our dog and cat accessorie’s strenght, uniqueness and exclusivity. Each one of our products, from the foldable travel carrier Noah®…to the portable drinking bowl Beviqui®, is conceived through a deep study and analysis of pet owner’s behaviours and habits, getting started straight from our personal experience.
Our aim is to create products that improve our pet’s comfort and safety while helping owners to simplify their lives.

Excellent products create a strong brand: Primenove

Choosing Primenove means sharing the same values: love for pets, care for beauty and functionality while embracing the renowned Italian style.