About Us
We believe in our dog and cat accessories’ strenght, uniqueness and exclusivity. Each one of the products from the travel carrier to the drinking bowl is coinceved through a deep study and analysis of pet owner’s behaviours and habits, getting started straight from our personal experience. Indeed, Primenoveis an italian familyrun company born in Pescara back in 2012 from the vision of Rocco Catena and his daughter Alessandra. Our mission is to transfer the value of innovation and create beautiful per accessories designed with passion up tpo the small details. Every animal, wheter dog or cat, has different needs and methods of interaction. we care to improve our clients’ experience and we want to share with them a new way to take care of their friends through funcional and appeling products.