Primenove® is the Italian brand in pet accessories.
Unique, original, all our products are characterized by refined design and superior functionality.
The exclusivity of our products lies in the elegance of the shapes, unparalleled functionality, the quality of materials we use and the international patents protecting our innovations.
divo®
"Experience the ultimate in Retractable Leashes: Introducing the divo® Innovation!
Discover unparalleled convenience with our iconic ring-shaped handle that liberates your hands. Unveil the future of dog walking with our groundbreaking, patented "stop/rewind" tape system—a simple lever in the handle grants you control without the need for thumb use. Plus, the openable handle lets you effortlessly attach the leash to a stand, redefining ease and functionality.
Elevate your dog walks with divo®—where innovation is a way of life."
BQ®
THE PORTABLE WATER BOWL
Stylish, original, lightweight, pocket-friendly, fits any squeezable bottle or flask, made of food-grade certified plastic. For quenching your dog's thirst without carrying unnecessary weight.
NOAH®
THE FOLDABLE PET CARRIER
foldable on itself when not in use, it is the space-saving carrier!
Lightweight, easy to carry thanks to its long handle and with two large openings for easy entry and exit of our furry friend. Noah® has even more surprises in store for you, discover them on the product pages...
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