Accessories Crafted with Love for Pets & their People

Pets are part of our family and have unique needs and habits

we understand and respect them

that's why we create unique and exceptional products.

★★★★★

Italian quality and design

divo

the retractable leash

beviqui

the portable drinking bowl

noah

the foldable pet carrier

OUR PET ACCESSORIES

Primenove's products are born from our deep experience as devoted pet lovers and our expertise as engineers and designers.

They are unique and high-performing, crafted to enhance both the owner's ease and the pet's comfort.

Their originality and superior functionality allow us to patent them, making them truly exclusive.

Owning one is a privilege, offering you a singular, unparalleled experience.

Innovative Products
three men sitting while using laptops and watching man beside whiteboard
three men sitting while using laptops and watching man beside whiteboard

At our R&D center in Pescara, Italy, our team of designers and engineers work with cutting-edge design software and rapid prototyping tools. All of our products undergo rigorous functionality and durability testing

man in white t-shirt standing on green grass field during daytime
man in white t-shirt standing on green grass field during daytime
Sustainable development

"We craft our products using safe, sustainable technologies, materials, and production processes. We ensure the highest quality to promote the well-being of people, animals and our planet."

Pet accessories characterized by superior functionality and Italian design. Unique and original products, protected by international patents.

Style & Functionality
an abstract photo of a curved building with a blue sky in the background

"The 'Divo' leash, with its innovative locking and retractable tape system, has turned walks with my dog into pure moments of relaxation."

Clara C.

woman wearing black crew-neck shirt
woman wearing black crew-neck shirt

Absolutely thrilled with my purchase! Outstanding product, exceptional service, and overall an excellent buying experience.

Andrea M.

man standing near balcony
man standing near balcony
★★★★★
★★★★★

a little about us

"We’re just like you—people with families, kids, and a lifestyle that often takes us away from home for work or fun. Like you, we deeply care about our four-legged friends and always want them by our side, while respecting their unique needs and habits.

Our passion for our loyal companions has become our work, driving us to create unique, original, and eco-friendly products. In our labs, our engineers and designers focus on crafting one-of-a-kind creations with the precision of experts, but always infused with the heart and soul of true animal lovers.

That’s why we’ve built a tribe with our customers, and we love hearing their suggestions and ideas.

Thank you for joining us!"

man sitting on green grass with white and black dog
man sitting on green grass with white and black dog
woman holding white cat
woman holding white cat
a person sitting at a computer in a room with a dog
a person sitting at a computer in a room with a dog
man standing near brown dog at golden hour
man standing near brown dog at golden hour

Get in touch

Address

viale G. Bovio, 235
65124 - Pescara (Italy)

Contact

+39 351 500 6162
primenove@primenove.com