About Us

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We believe in our dog and cat accessories’ strength, uniqueness and exclusivity. Each one of our products, from the travel carrier to the travel drinking bowl, is conceived through a deep study and analysis of pet owners’ behaviours and habits, getting started straight from our personal experience. Indeed, Primenove is an Italian family run company born in Pescara back in 2012 from the vision of Rocco Catena and his daughter Alessandra. Our mission is to transfer the value of innovation and create beautiful pet accessories designed with passion up to the smallest detail. Every animal, whether dog or cat, has different needs and methods of interaction. We care to improve our clients’ experience and we want to share with them a new way to take care of their friends through functional and appealing products.