About Us
OUR MISSION
“At Primenove, we create products to improve pet’s comfort while helping owners to simplify their lives”
OUR VISION
“To elevate pet care through innovation, elegance, and Italian design”
The Brand
Unique & Inimitable
Primenove® is more than just a brand — it’s a philosophy born from love for animals and passion for Italian craftsmanship. Every product is designed with purpose and elegance, combining innovation, style, and emotional value. Recognized worldwide for its uniqueness and exclusivity, Primenove® speaks to those who consider their pets not just companions, but family. Owning a Primenove® product means embracing a refined experience, where care and design walk hand in paw.
"At Primenove, we create elegant, sustainable pet products that reflect our love for animals and our commitment to quality. Our goal is simple: to offer the very best for those who care deeply for their pets"
Rocco Catena, CEO of Primenove Brand.
OUR PRODUCTS
Primenove offers high-quality pet products, blending Italian design, premium materials, and functionality to ensure comfort, elegance, and well-being for both pets and their devoted owners.
Are you curious about how Primenove® products are born?
All begins with an idea…
…and ends with a product!
Primenove® products are thoughtfully crafted to offer a perfect balance of safety, elegance, comfort, and style. Each accessory is designed with the well-being of pets in mind, using high-quality materials and advanced technologies to ensure maximum protection and durability. At the same time, attention to aesthetic detail and Italian design heritage give every piece a refined, sophisticated look. Whether at home or on the go, Primenove® combines function and fashion — so your pet can enjoy everyday comfort with extraordinary style.